Maruti Suzuki is certainly the most trusted and most popular automotive brand in Indian market. The Indo Japanese automaker launched NEXA in July 2015, which is the premium dealership network of the company. Through this dealership network the company sells cars like Baleno premium hatchback and S-Cross. Although these cars are sold through NEXA, but the servicing for these cars are done through the automaker’s regular service outlets. Now Maruti Suzuki is all set to offer the NEXA car customers exclusive service facilities, which will begin within next six months.
Maruti Suzuki presently sells Baleno and S-Cross throught their 127 NEXA dealerships across the country. The automaker is all set to add another 123 NEXA outlets in 2016, which will take the number at 250. Moreover, the upcoming performance oriented Baleno RS and the upcoming compact SUV Ignis will be sold through this network in future. Both the Baleno RS and Ignis would be launched in the country sometime around October this year. Now the company has decided to offer service facilities for the NEXA cars at their exclusive service facilities.
The automaker believes the NEXA dealership network will contribute up to 15% of the total sales volume of the brand on next two to three years. Which is why, they are trying to make the NEXA dealerships well equipped. Since July 2015, NEXA dealerships have sold more than 70000 cars. In the financial year 2015 – 2016 Maruti Suzuki has sold around 1.3 million models in India, among which the premium models accounted for a tenth of the net volume.
The automaker is very much confident about keeping this pace in the present financial year also. And for that the automaker is emphasizing on building the complete NEXA infrastructure, which will not only offer the customers an unique and premium treatment while buying cars, but also offer unique and premium experience during after sales services.
Source: The HIndu Business Line
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